Funding for e-commerce & online sellers
E-commerce growth eats cash: you buy inventory and spend on ads well before the revenue lands, and marketplaces often hold payouts. Funding lets you scale inventory and marketing without stalling on cash flow.
Because online revenue is easy to verify through payment processors, sellers can access revenue-based financing and working capital quickly — with payments that can flex alongside sales.
Common uses
- Buy inventory ahead of demand or a launch
- Fund advertising and customer acquisition
- Bridge marketplace payout delays
- Expand into new products or channels
- Smooth seasonal sales swings
The cash-flow challenge
Inventory and ad spend come before revenue, and platforms like Amazon or Shopify Payments can hold funds. Revenue-based financing and working capital advance cash against verified sales, with revenue-based options flexing payments to your sales curve.
Best-fit products
Frequently asked questions
How does revenue-based financing work for e-commerce?
You receive a lump sum and repay a percentage of your sales until a flat total is paid — so payments rise in strong months and ease in slow ones, matching e-commerce's natural swings.
Can I get funding based on my Shopify or Stripe sales?
Yes. Lenders can verify revenue through your payment processor or a sales dashboard, which speeds approval and often removes the need for a strong credit score.
What's the best funding for inventory and ads?
Working capital or a line of credit for a defined buy, and revenue-based financing when you want repayment to flex with your sales.